Find a Good Location With Reasonable Rent
Before opening a coffee shop, understand why they're so popular. First of all, coffee shops are great places to socialize.Statistics show that coffee shops are the most popular place to meet friends. They are also a preferred spot for individuals looking to pass the time reading a book or magazine or surfing the web while enjoying a beverage and snack.
Coffee shops are also a popular place for informal business meetings or for students to catch up on schoolwork. Walk into any popular coffee shop and, chances are, you will see a realtor reviewing listings with a client or a group of students collaborating on a school project.
Given the above, finding a great location is crucial for attracting customers when you're opening a coffee shop. If you are franchising or buying an existing business, the location is preselected, but you should still do your research and decide whether the existing or selected location is a good one.
Note that the most central locations are not necessarily the best for your bottom line. Malls and other high-traffic locations typically have the highest rents and the most competition. Storefronts are excellent locations for coffee shops—they have the highest visibility, the rents are usually lower than in malls, and you can set your own business hours instead of having them dictated for you.
Vehicle Traffic and Parking
Unless you do locate in a mall or other high-pedestrian traffic site, you'll need to think carefully about accessibility and parking. If a customer has to make a difficult turn off a busy street to get to your establishment or they have trouble finding available parking, they are likely to take their business elsewhere. Ideally, you want a convenient, highly visible location on a busy street with plenty of parking so customers can easily drop in on their way to or from work or school.
With the popularity of cycling growing by leaps and bounds, having a secure lock-up rack for bikes is essential.
A coffee shop can become an overnight success with the right location. Find a spot near a busy crossroads with a lot of vehicle, pedestrian, and bicycle traffic and plenty of available parking, and you'll be off to a good start.
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