YouTube is ruling our digital paradigm these days, almost everything is on YouTube and now it has become an important marketing tool. Videos have risen to be an integral part of the online marketing mix; yet despite the increasingly widespread recognition of the power of videos, YouTube video optimization is not as commonly practiced as website and content optimization. YouTube is often said to be the second largest search engine in the world after Google itself. Every day, people watch hundreds of millions of hours of video on YouTube, generating billions of views. Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.
Videos take content to an entirely new level. Rather than just showing customers a static image of your products or explaining a complicated topic in writing, you can show the visitor exactly what they would like to know. This level of engagement helps to build the relationship between customer and brand, improving your reputation. The video giant also can offer you direct SEO benefits in search engine results pages (SERPs). Google wants to show users the types of content that are most applicable for their query. That means some queries will have video thumbnails mixed in with text links within the SERP.
So how can YouTube video optimization are achieved?
Other than producing an epic video (great content) you have to take care of the following factors when uploading them to YouTube:
The video title or heading is the main heading that you give the video. The title appears in many places on YouTube. In the meta title tag of your video page, which is also indexed by Google; in search results whenever your video is returned for any keyword inside YouTube; in the suggested videos list if your video appears next to any other video on YouTube, and of course, on the main video page itself. The video title is the most important piece of text that you put on YouTube along with the video. It is the only piece of text that a viewer will be able to see outside of your video page, and that’s why it has to be treated with a lot of care.
So if you video title is bad, you’re not going to get clicks even if it is on the first page of Google or YouTube. But at the same time if you have a great title, you might get clicks even if you’re half way down the Google or YouTube search results.
YouTube video optimization depends on descriptions , The description is shown on the video page. That’s the place you write as much detail about the video as you want. In the description you can talk about your video, your channel, anything interesting that’s going on in the video, put links to websites, Facebook pages, twitter, or any other webpage you want. YouTube shows only a small portion of the description by default. Just about 2-3 lines. To see the rest the viewer needs to click on the ‘Show More’ link that’s just below where the description ends.
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