Who started hike messenger

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Development in the communication sector has been fast and amazing. From letters, to landline phones; from pagers to smart phones, we have come a long way. And now, one of the most loved way of communicating are the messaging apps, which are making communication not just easy but fun too! Speaking of the most trending messaging apps, one name that we don't afford to miss is Hike Messenger. With over 100 million users, this homegrown messaging app of India is giving fair competition to WhatsApp, world's most preferred messenger app. Founded by Kavin Bharti Mittal in 2012, Hike Messenger, is a billion dollar startup toady. Read on to know more about this successful Indian startup.

Hike Messenger Highlights

Startup NameHike Messenger
HeadquarterNew Delhi
FounderKavin Bharti Mittal
SectorMessaging App
Founded2012
Parent OrganizationHike Private Limited
Websitehike.in

About Hike Messenger and How it Works
Founders of Hike Messenger and team
How was Hike Messenger Started
Hike Messenger - User Acquisition
Hike Messenger - Competitors
Hike Messenger - Funding and Investors
Hike Messenger - Growth

About Hike Messenger and How it Works

Hike essentially is a cool messaging platform for chatting with funky and killer stickers that came in to innovate the messaging world. Some of the features of Hike are:

  1. Two-way option: This option on Hike enables the users to add or accept the contacts before messaging and also the application has security measures that allow the users to prevent messages from strangers.
  2. Offline messages: The users can receive message notifications even when the mobile data is disabled.
  3. Free SMS: Hike messenger allows its users to send free SMS to any given number.
  4. Theme based interface: The whole idea of Hike is having conversations using some interesting graphic mediums like reaction stickers etc.

Founders of Hike Messenger and team

Kavin Bharti Mittal, the son of business tycoon Bharti Mittal is the founder and CEO of this instant messaging application- Hike. Before he started his venture, he was studying Electronics and Electrical Engineering at the University of York and then went on to Imperial College in London to study further.

How was Hike Messenger Started

All of this was based on a basic insight to make the messaging module a little bit more interesting. And right when the world was busy chatting on Whatsapp & Facebook, Kavin thought of coming up with a trendy and cool way of messaging. And that’s how Hike was launched on 12-12-12. And it’d intrigue you to know that this application was made available in more than 100 countries ever since its launch

Hike Messenger - User Acquisition

Operating in multiple countries can be a tedious task but Hike kept the users glued to the app using multiple marketing methods.

Following that, in August 2013, Hike launched its first-ever digital campaign which ran under the banner “keep your friends close”. The advertisement was a big hit and the users took it very well. Kavin knew that the key to any successful business is customer satisfaction. Hence the team started taking in real-time feedback from the users for further and better development of the product

What also worked really well for Hike was their tie-up with Airtel. They ran a scheme that if the user had an Airtel postpaid connection in India, they would be given free data for three months for using Hike Messenger. This campaign gave Hike the needed hike in their consumer base.

Hike also tied up with various brands like Dominos, CCD, Pizza Hut for discount coupons. This intrigued the actual customers and brought potential customers on board. With all these creative marketing strategies, Hike gained a base of 15 million loyal customers in just one year of inception.

Hike Messenger - Competitors

Hike Messenger competes with messaging platforms like WhatsApp, WeChat, Viber and Telegram. All these platforms have a really great market standing and each has its own set of user bases. Though Hike provides a unique kind of interface, it still faces cut-throat competition from these platforms.

Hike Messenger - Funding and Investors

Hike was launched in 2012 and soon after in the next year they raised $7 million from Bharti SoftBank. And this funding went straight into launching the most popular USP of the app- STICKERS to increase their customer engagement. In April 2014, Hike raised $14 Million from Bharti SoftBank and putting this money into more innovative features on the application, soon Hike crossed the 20 Million user mark. In  August 2014, Hike again raised $65 Million from Tiger Global

In January 2016, Hike raised an undisclosed amount in a venture round. Again, in August 2016, Hike raised around $175 million led by Tencent and Foxconn Technology Group in a Series D round. With this latest round of funding the startup was valued at $1.4 billion and achieved the “unicorn” status.  To date, Hike Messenger has raised total funding worth $261 million.

Hike Messenger - Growth

  • In just one year of launching, Hike was rated #1 App on Android Playstore, iOS Appstore and Windows Store and had a customer base of 15 million
  • In 7 years, more than 35 million user base out of which 60% of the base is in India and the rest is in Germany, the Middle East and other countries around the globe.

Tags  hike messengerDelhi startupsKavin Bharti MittalBharti SoftBanktencent holdingsCompany Profiles 📄tiger globalFoxconn Technology Group

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